Think Pink: Breast Cancer Awareness

October is Breast Cancer Awareness Month.
As well as aiming to raise funds, it also serves as a platform for the various breast cancer charities to inform and offer support to those affected as well as to increase awareness, helping people recognise the importance of early detection.

Have you noticed the pink ribbons? Ya, The pink ribbon is associated with the breast cancer awareness campaign. Why pink? well, my guess is that pink is normally associated with women. And also, there is this phrase that goes "in the PINK of health" ??
So its just obvious that we are now encouraging people to think pink.

It delights me when pink is THE color. Because since the campaign, i can't get my eyes off the internet browsing for more pink stuffs!! They are so pretty!! The color is soft and sweet and although pink is not my favourite color, as a female i still adore stuffs in pink. ;)

Many organizations have pledged themselves to this campaign and pledged to donate some percentage of their revenue to contribute to the research for breast cancer, which indeed is a noble act. Estee Lauder and Avon are amongst those that have been active promoting and pledging for the cause. Aside from them, many designers as well as individuals have come up with variety of stuffs in pink especially for the cause and they are all such an eye candy.

The Breast Cancer Research Foundation : http://www.bcrfcure.org/

Estee Lauder launched the jeweled pink ribbon pin.

Avon Foundation : Buy a product that provides a donation.

Others: https://fundraising.breastcancercare.org.uk/Shop